Rohrig Group
The Rohrig Group is a group of specialist construction and property companies with a unique culture and a passion for quality. Lloyd Grey Design has been involved in developing Rohrig’s brand and marketing materials since 1999 and designed the Intero Hospitality Projects website in 2008.
Rohrig Construction has built a reputation as a values-driven, quality builder focusing predominantly on medium-sized commercial, industrial and institutional projects. Its Intero Hospitality Projects company specialises in the construction, fit out and refurbishment of bars, hotels, restaurants, nightclubs, pubs and cafes.
Lloyd Grey Design was engaged to help build the Rohrig Group’s differentiation and to establish the Intero Hospitality Projects brand personality within the Rohrig brand portfolio. This included creating a hard-working website for the Intero brand.
We developed a distinctive brand for Intero, underpinned by the positioning “Adding dimension. Building value”, and created a complementary visual approach featuring a dynamic multi-dimensional image that speaks directly to the target market in a language they understand and can relate to.
The Intero website embodies the new brand, presenting an innovative company that delivers on its promise of exceptional quality and service backed up by in-depth knowledge and experience. Every element of the site actively contributes to the brand positioning, integrating brandmark, imagery, colour, tone and voice with technical delivery.
Intero continues to expand by adding dimension and building value for hospitality clients and has an increasing geographic reach following the opening of its Sydney office.
"Lloyd Grey Design has created brochures and websites that capture our uniqueness, clearly articulate the benefits we offer and give us a distinctive presence in the market."